Print Ideation & Production
Faction and DCPA teamed up midway through the work we were doing on the overall DCPA rebrand in order to create the 2013-14 season brochure for the DCPA Theatre Company. Mailed out to current subscribers, ticket buyers and the local community, the brochure had to garner excitement for the upcoming theatre season, describe the season's shows, outline the subscription and pricing options and give a clear call-to-action to purchase.
Intro on the DCPA Theatre Company 2013-14 Brochure. Click or tap the image above to see the entire brochure.
We wanted to create a brochure that was a complete departure from what DCPA had ever done. In addition to using the emerging brand tone, the brochure was reorganized into a vertical layout so audiences and potential customers could not only see the entire season's shows in one glance, they could hang the brochure like a calendar on their fridge or office wall.
Show descriptions had strict character counts to fit the content in the design.
As an interim piece as DCPA was transitioning to the new brand and new website, the brochure was engaging as well as entertaining, driving sales of new subscriptions for the season.
Client: Denver Center for the Performing Arts
Agency: Faction
Content Director: Rob Silk
Lead Writer: Annemarie Moody Miller
Date: 2013
Photo by alevision.co on Unsplash