Lead Gen + Video Concept & Production
The Faction team partnered with longtime client CSC to create an immersive video experience for a product offering called CSC MyWorkStyle. Because CSC MyWorkStyle is an innovative way for employees to customize their workplace solution (chat, video chat, email, etc.), the CSC client wanted an innovative and interactive way to show how each individual “work style” would use the product suite.
We worked with video production vendor Image Brew to create 20 videos (at a minute apiece) that covered four vertical industries and five distinct types of “work styles,” from “Executive” to “Mobile Worker” to “Innovator.”
I was the lead copywriter on the team that concepted and developed the project, I wrote all 20 videos and worked directly with subject-matter experts at CSC to hone the copy. CSC has since merged with HPE Enterprise Services and is known by a different brand name: DXC. The video microsite was taken offline in early 2017 as a result.
Read below for more details on this historic project:
The homepage for the video experience. Users can choose a vertical or choose "Cross-Industry" if they're not in an industry displayed.
With a tight deadline of the CSC spring sales conference, we shot the videos in two days using five actors. I supervised the script at the shoot and ensured cohesion throughout the shooting and editing process, including visual animation and final cuts.
Once you click to an industry, the screen widens and shows you the pathway to explore your vertical.
A fully responsive online experience on CSC.com was built to host the videos and provide additional information to users within each vertical.
Each industry has a welcome screen with our talent waiting for you to pick a video. Clicking on an actor leads you directly to the 60-second work style video.
And, because the entire project is scalable, CSC can easily add verticals and work styles to continue to market CSC MyWorkStyle in the future.
Client: CSC
Agency: Faction
Video Production: Image Brew
Lead Writer: Annemarie Miller
Lead Designer: Ben Marshall
Year: 2016
Photo by Takashi Watanabe on Unsplash